HELSINKI, Finland – October 19, 2023 – Leading influencer marketing and content creation platform, Boksi.com, is pleased to announce the successful completion of its €7 million Series A funding round. The round was conducted in two closings, with the first closing taking place in late 2022 and the final closing recently.
The funding round was led by pan-European technology investor 3TS Capital Partners in collaboration with Nexit Ventures. Existing investors, including Trind Ventures, Aikainen Ventures, Business Finland and several respected angel investors, demonstrated continued confidence in Boksi's growth trajectory by participating in the round. Investors were drawn to Boksi's innovative solutions that have been reshaping the influencer marketing industry. Investors cited the platform's impressive track record of driving tangible results for businesses and its commitment to advancing influencer marketing and content creation through technology.
With this funding Boksi is planning to capture the Central European market. Boksi's CEO, Lasse Laaksonen, expressed enthusiasm about the funding round, stating, "We’ve built a platform that improves the efficiency of working with the creator economy tremendously. Now with this new funding we are able to accelerate our expansion efforts to Central Europe with the next big focus being Germany and the DACH region. We see a huge potential in the region.”
"Brands are actively looking to harness the potential of the long tail of content creators, which enables more focused marketing activities and deeper brand awareness," says Sami Karppinen, Partner at Nexit Ventures. "Boksi has been instrumental in helping brands with these steps, and we are excited to partner with Lasse and the Boksi team for their next phase of growth."
Pekka Mäki, Managing partner at 3TS Capital Partners, commented: "With the influencer marketing landscape expanding rapidly, it's the technology-forward players, like Boksi, who have the competitive edge and are poised to dominate the market.”
In a strategic move that further underscores Boksi's expansion strategy, the company recently completed the acquisition of Finnish influencer marketing agency, Monochrome Oy. As part of the expansion strategy Boksi is looking for potential acquisition targets in Germany to fast track growth in the region.
With a strengthened foothold in Finland and strategic sights set on the German market, Boksi is poised to make waves in the European creator economy.
About 3TS Capital Partners
3TS Capital Partners is a leading technology focused growth capital firm investing primarily across Engineering Europe. 3TS provides expansion capital to businesses in growth sectors including Technology & Internet, Media & Communications and Technology-Enabled Services. The combination of strong financial backing, strategic value-add and extensive networks in Europe and in the US, form the foundation of the 3TS company-building strategy. Investors in the current and past 3TS funds totaling over €400 million include EIF, Erste Group, Tesi, Cisco, OTP, EBRD, AWS, Sitra, KfW, and 3i among others.
About Nexit Ventures
Nexit Ventures is a transatlantic Venture Capital pioneer that focuses on digital transformation. It is the most experienced VC fund from Finland and has achieved numerous exits to global technology leaders. Nexit invests in disruptive and scalable northern European companies and supports their entrepreneurial teams to scale and succeed globally.