The time consumers spend on social media is increasing, and in addition to sharing self-generated content, consumers use social media to support their purchase decisions and to search information about brands.
Instagram alone has over 1 billion users, so it’s possible to reach completely new and relevant audiences through it. In fact, many brands have already adopted Instagram as one of their main marketing channels and there are 25+ million business accounts on the platform.
So, it is vital to be active in social media, but it is almost as important to only post content that is of relevance to your audience and accompany this content with compelling images. And if this isn’t hard enough, the traditional, catalogue resembling brand photos won’t work when you are trying to engage your followers.
But where can you find beautiful content to post if you are constantly busy doing other marketing activities? There is always an option to pick up the camera and start producing the content yourself. Or arranging a photoshoot. Or maybe you have been taking the easy way by using stock photos, who knows. But it is the acquiring of authentic, branded content that resonates with your audience that can be a little more tricky.
Does all this sound familiar? Good news, you are not alone.
We at Boksi noticed this problem and saw an opportunity: What if companies could source authentic, curated brand photos straight from the creators and buy exclusive rights to these photos? Boksi Branded Content will do just that and with only few easy steps.
Brief, select, use. Those are the three phases you need to go through in order to start curating authentic and unique photos from a diverse range of creators for your social media or marketing in general. In order to shine some light on the whole process, let's now have a closer look at each of the steps.
First step is to brief the creators and describe what kind of content you are looking for. Are you looking for photos or videos – or both? Where are you planning to use the content, social media or other marketing channels? If you are looking for videos, do you want stop motion, hyperlapse or slow motion?
Do you want any specific products to be on display or are you just looking for beautiful visual content that communicate your brand’s feelings and values? Do you prefer warm or cool colors? Are there some things you don’t want to see in the content? This is the part where you can be super detailed and spill the tea! It is very important to pay attention to the briefing, as our creators will create the content based on it.
In order to streamline the briefing, we just launched a Branded Content Create Tool, with which you can create a brief very easily. The platform asks you all the necessary questions we need answered before we can start scouting the content creators. After the brief is done, we can match it with the creators that meet your description.
If you want to know more about creating a brief that communicates your expectations and needs but still let's the creators entail their creative freedom, go ahead and read about writing the perfect brief.
After you’ve successfully created a brief for the creators, you just need to wait a little bit before receiving the content. The creators will have a look at your brief, get inspired and create the content based on the guidelines given by you. Usually one branded content project takes a month, depending on whether the creators need to order the products before they can start creating the content. The creators will harness their creative skills to use, execute the content and upload all the content to Boksi. After this, you can review the content, make pre-selections and eventually buy only the pieces of content you see yourself using in your channels. Easy as that! And no need to juggle with photo licenses and unpersonalized stock photos.
3. Use everywhere
The third and final step is to put the content to use. Our content gives you the chance to create awesome marketing materials without having to step away from your laptop. And after you've made the purchase, the content is yours for a lifetime. So, publish an Instagram post, upload a TikTok video or an Instagram Reel, create a YouTube ad campaign or use in print advertising – your call!
We’re just here to make sure you can keep on creating awesome content without having to sacrifice your time or money.
Customer Success Manager