Campaign reward model

Here's a guideline chart to show how CPE (Cost-Per-Engagement) affects total reward paid to a creator. In practice the reward is based on the amount of likes and comments. In average, each comment and like account for somewhere between 0,08–0,17 € of the total reward.

Amount of likes and commentsReward (€)
50040–85
100080–170
1500120–255
2000160–340
2500200–425
3000240–510
3500420–595

In addition, the amount of the total reward is affected, but not limited to, these factors:

  • Follower count and campaign suitability. For example, if a campaign is trying to reach Finnish audience, the amount of Finnish followers affects the reward.
  • Earlier campaign performance on Boksi platform.
  • Content quality level.
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