Campaign reward model
Here's a guideline chart to show how CPE (Cost-Per-Engagement) affects total reward paid to a creator. In practice the reward is based on the amount of likes and comments. In average, each comment and like account for somewhere between 0,08–0,17 € of the total reward.
|Amount of likes and comments||Reward (€)|
In addition, the amount of the total reward is affected, but not limited to, these factors:
- Follower count and campaign suitability. For example, if a campaign is trying to reach Finnish audience, the amount of Finnish followers affects the reward.
- Earlier campaign performance on Boksi platform.
- Content quality level.