Tiina-Maija "Tinke" Anetjärvi, aka @tinketinke, is one of Finland's longest-standing female content creators and a pioneer of the gaming category. She opens up audiences in gaming, technology and creative hobbies for partners. Having started on YouTube in 2015, Tinke has built an exceptionally loyal community across YouTube, TikTok and Instagram, and was named Gaming Influencer of the Year 2026 at Tubecon. Tinke is also known from season 4 of The Traitors Finland (Petolliset), and she has published three books of her own.