When it comes to reposting rights, brands still have the right to share the influencer campaign publications on their own social media accounts. Previously there wasn’t any time limit for that, but from now on, the customer can repost the content during the campaign period or latest one month after the campaign period has ended, unless it's been otherwise specifically agreed.
Just like before, Boksi has the right to use the campaign content for its own marketing purposes. We can also use the rest of the content uploaded for purchase for our own marketing purposes, as long as the content doesn’t play a significant role in our marketing. This means that we can use for example screenshots from the campaign library in our platform demonstration materials, but if we would like to use your specific photo in our social media, we will always buy the rights for it.
Creators are not allowed to delete the campaign post from their social media feeds until 6 months after publishing, unless they have gotten a written permission from Boksi. If they delete it without such permission, they will need to pay their campaign reward back to Boksi. The customer can, however, demand the creator to delete the post, and in that case the creator can keep the reward that they have gotten from the campaign.
If the creator doesn’t follow the brief in their campaign content, they lose the rights for the reward and Boksi is entitled to request a remuneration from the creator. This is not applicable though if the situation is caused by a force majeure.