Smarter creator marketing, stronger ad performance

Challenge

Before partnering with Boksi, Butternut Box had their own processes for creating and sourcing UGC, but like many other brands, the demand for content surpassed their capacity to create it. To help fill the need, they repurposed high-performing content from other countries they were active in.

“Before Boksi, we repurposed UGC from other countries our company is active in," says Lisa Rohrmeier, Growth Manager Germany at Butternut Box.

While this approach provided some content, it lacked the authenticity and cultural relevance needed for local campaigns—especially for paid advertising where resonance drives performance.

Sourcing high-quality UGC that moves the needle is a struggle for many brands - so what if there was an easier way?

Solution

Boksi came in with the goal of streamlining creator marketing and producing high-quality content at scale. Using Boksi’s platform, Rohrmeier and her team were able to source high-quality, authentic content tailored to their audience’s preferences, and all without picking up a camera.

“Boksi has helped us to get the content we need both easily and efficiently. We’re constantly learning about our audience’s preferences, and Boksi enables us to get authentic yet professional content that matches these needs," says Rohrmeier.

Scaling production of UGC meant that Rohrmeier's team could move faster - from testing multiple creative variations, to running more ad campaigns, to optimizing ad effectiveness, scaling production helped them drive better results faster.

“We’re primarily using Boksi UGC for our paid social advertisements and have seen great results there. We like to experiment with different kinds of text overlays to maximise effectiveness.”

The ongoing experimentation, combined with content that felt both authentic and refined, led to consistently strong performance across social platforms.

And one feature that stood out to the Butternut Box team was Boksi's briefing tool, enabling easy brief creation and sharing with creators.

“The briefing feature definitely stands out for me. It allows accurate, yet concise briefings without any hassle."

Are you looking for an easy way to scale your creator marketing? Boksi has you covered - from influencer campaigns to UGC content, our platform will help you produce high-quality content while saving your team time.