High-quality, authentic UGC in record time

Challenge

With four major campaigns planned each year, Dugena knew well the struggles of creating content internally, for both their website and social media.

"We previously produced our own content with photographers. But creating content always requires a lot of effort," says Alina Eppelmann, Social Media & Marketing Manager at Dugena. "From extensive planning to finding the right models, photographers, and everything else that goes with in, there are just so many hurdles."

There are a ton of hurdles you need to get over when planning content, and that's on top of your other day-to-day work. One of those hurdles is content that's high-quality yet authentic - how do you find the balance? Then there comes managing schedules, coming up with ideas, planning the shoot, and so much more...

But what if there was a way to simplify all of that?

Solution

Boksi and Dugena started their collaboration in 2023, and since then Eppelmann hasn't looked back.

"We discovered Boksi in 2023 and immediately fell in love with the concept. We had just started to target a younger audience on social media, so Boksi was a perfect fit," says Eppelmann. "With Boksi, we’ve been able to produce high-quality content for each quarter. We’re continuously improving how we address our target audience, and our community keeps growing."

Boksi has a deep network of creators from all across Finland and Germany that allows brands like Dugena to target both known audiences and reach new audiences via social media.

"The amazing part is having access to creators worldwide, which gives us a broad variety of locations and a great diversity of people. We found a wide variety of people and personalities on the platform – and thanks to the great support, we also received a lot of help along the way. It was especially important for us to have real support – someone who could reduce our workload and recommend suitable creators."

At Boksi, we know it's not enough to have a tool to help simplify things - often, teams need help and support when planning and executing their campaigns too. That's why our team of campaign experts onboard you to our platform and also help you plan your yearly collaborations with us.

Why yearly collaborations? It all comes down to building a strong, lasting relationship with your audience, which is something an individual campaign cannot do. Instead, we focus on creating a holistic collaboration strategy that helps you build trust with your audience over the long-term while still driving results in the short-term.

This yearly partnership also helps Dugena test new approaches.

"We've definitely learned what works and what doesn’t throughout our partnership. In general, it’s important to clearly communicate the core message of a campaign to the creators. You can provide ideas and themes, but the brief shouldn’t be too restrictive – allowing room for creativity leads to better content. This focus has helped us consistently improve the quality of our campaign results."

We also take great care in ensuring the creators selected for campaigns are professional and will create the best content possible.

"The creators on Boksi are very professional and always manage to meet our expectations. We also love that the creators bring their own personality into the content to make it feel believable and real to our customers," says Eppelmann. "Our campaign ideas have always been executed very well and according to our briefings."

Whether you're just starting out with social media marketing or you're looking for a fresh way to simplify your processes, Boksi can help you.

"I would definitely recommend Boksi. Even if you’re new to social media, it can be a great way to get started," says Eppelmann. "With Boksi, everything comes in one package, which makes things much easier. It’s really not comparable to the planning and execution of our own photoshoots – not in terms of effort, and especially not in terms of cost. And of course, collaboration, cost efficiency, and time savings are major advantages."

Check out our pricing options here, or contact us for a demo of our platform.