YTK

Demystifying the complex with creator marketing

Use case Influencer campaign

Industry Services

Category Success story

Screenshot 2026-01-14 at 10.02.53

The brief

How do you explain a complex topic in such a way that your audience listens and takes action?

YTK is the largest unemployment union in Finland, and they wanted to educate young people on the benefits of unemployment funds like theirs. And when they needed to reach a younger audience, influencer marketing was the best channel!

Using Boksi's self-service platform, their campaigns around this complicated topic generated 836k impressions and 394k reach across Instagram and TikTok, leveraging the networks of 11 unique creators.

With Boksi, we have been able to find new influencers, achieve broader reach, and communicate our message to new target audiences.

Anne Rautu

Marketing Manager

The goals

Control over subject matter

Rautu and her team needed to have strong control over the subject matter, and have a platform where they could easily educate and work with influencers.

Connect with a younger audience

Younger people typically have a wrong opinion of unemployment funds, so it was vital that Rautu could verify that they were reaching the right audience.

Find new influencers to collab with

With influencer networks being so fragmented, Rautu needed an easy way to search for relevant influencers outside her own network.

Instagram stats

61%

Female audience

147,000+

Reach

7

Creators

 

 

TikTok stats

50.8%

Audience aged 18-24

247,000+

Reach

4

Creators
@petuonirti Mainos @YTK miltä sun työttömyys näyttäisi? Liity YTK:hon nyt: ytkpalvelut.fi/liity #kassakunnossa #ihankassalla ♬ Cozy Day (Lofi) - The Machinist Beats

 

Video results

582K

Impressions

236K

Reach

6.7K

Engagement

Tips for success

"Keep your briefs simple and focus on one message at a time. This makes it easier for influencers to engage with it."

"Managing influencer campaigns can be hectic! That's why I recommend using Boksi - it allows you to manage large volumes of influencer campaigns very efficiently. Having a sense of control in a hectic environment is a great feeling."

"If your subject matter is complex, you can still run great influencer campaigns. Be the subject-matter experts for influencers, and provide them with a direct channel for discussion, content creation, and feedback."

"The current influencer landscape is so broad and fragmented that it's impossible to find suitable influencers solely through your own networks. Tools like Boksi allow you to not only find good influencers, but invite them directly to your campaigns."

Brief (1)

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