Why high-quality UGC is essential

Is low-quality content hurting your brand?

Consumers have higher expectations than ever, especially for content. Don't believe us? Take a look at a few stats 👇

• 44% of consumers say ads with real-life situations resonate with them the most. We can sniff out a studio shot a mile away by now. We crave those realistic situations, even in ads.
• 79% of people say UGC highly impacts their purchasing decisions. Ask yourself, what would make you more willing to purchase something - a staged studio shot, or a real picture of someone enjoying the product?
• 48% of Gen Z’ers and 35% of Millennials always seek out UGC content in reviews. Reviews are huge conversion tools when someone is ready to buy, and when there is UGC, that’s even better.

(By the way, you can find more relevant stats from our blog.)

You can get your hands on UGC in multiple ways, but the easiest method by far is to collaborate with creators who love your brand. You'll get high-quality custom content to use on social media, your website, or anywhere you need.