![](https://25326802.fs1.hubspotusercontent-eu1.net/hub/25326802/hubfs/Case%20study%20photos/Logocos/p3zOBq59wp92C1R4REhAyWQCJ7Apolv1.jpeg?)
Alvar Pet
Delicious pet food for our furry companions
Use case Custom brand photos
Industry Lifestyle
Category Campaign highlight
![eXSlsDucBbm7bipo](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/eXSlsDucBbm7bipo.jpeg?width=2000&name=eXSlsDucBbm7bipo.jpeg)
Project brief
Our furry friends deserve only the best, and Alvar Pet provides high-quality pet food that your companions will love. They sought content creators who could capture their pets alongside their favourite food.
![7yIF1kjyPxMkW7mI](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/7yIF1kjyPxMkW7mI.jpeg?width=306&height=408&name=7yIF1kjyPxMkW7mI.jpeg)
![gyVGf0QEBTIItzpy](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/gyVGf0QEBTIItzpy.jpeg?width=272&height=408&name=gyVGf0QEBTIItzpy.jpeg)
![RfR44xxFV8QVhbNA](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/RfR44xxFV8QVhbNA.jpeg?width=272&height=408&name=RfR44xxFV8QVhbNA.jpeg)
![rrZEOIAQL06ZlQRO](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/rrZEOIAQL06ZlQRO.jpeg?width=408&height=408&name=rrZEOIAQL06ZlQRO.jpeg)
![azABN47EVvYFpStm](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/azABN47EVvYFpStm.jpeg?width=544&height=408&name=azABN47EVvYFpStm.jpeg)
![FwSYnYxZcsVE0oGG](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/FwSYnYxZcsVE0oGG.jpeg?width=272&height=408&name=FwSYnYxZcsVE0oGG.jpeg)
![QMEBhY4Uiy0dsSle](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/QMEBhY4Uiy0dsSle.jpeg?width=272&height=408&name=QMEBhY4Uiy0dsSle.jpeg)
![a6UhbCoGOy4ReoFZ](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/a6UhbCoGOy4ReoFZ.jpeg?width=272&height=408&name=a6UhbCoGOy4ReoFZ.jpeg)
![eXSlsDucBbm7bipo](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/eXSlsDucBbm7bipo.jpeg?width=272&height=408&name=eXSlsDucBbm7bipo.jpeg)
![MJTnqqt9CHEDkKPk](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/MJTnqqt9CHEDkKPk.jpeg?width=272&height=408&name=MJTnqqt9CHEDkKPk.jpeg)
![CypZKzybEQAOxCbT](https://boksi.com/hs-fs/hubfs/Case%20study%20photos/Alvar%20pet/CypZKzybEQAOxCbT.jpeg?width=272&height=408&name=CypZKzybEQAOxCbT.jpeg)
After purchasing the images, Alvar Pet's marketing decided to A/B test how well Boksi images would perform in social media advertising compared to their self-produced studio images. The test was divided into three parts to determine the impact of image swapping on brand awareness, engagement, and traffic.
The test was conducted in a two-week Instagram campaign that took place in May 2021. The ads were placed in both the feed and discovery section.
In the A/B tests Boksi images brought
91%
21%
18%
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