Alvar Pet

Delicious pet food for our furry companions

Use case Custom brand photos

Industry Lifestyle

Category Campaign highlight

Project brief

Our furry friends deserve only the best, and Alvar Pet provides high-quality pet food that your companions will love. They sought content creators who could capture their pets alongside their favourite food.

After purchasing the images, Alvar Pet's marketing decided to A/B test how well Boksi images would perform in social media advertising compared to their self-produced studio images. The test was divided into three parts to determine the impact of image swapping on brand awareness, engagement, and traffic.

The test was conducted in a two-week Instagram campaign that took place in May 2021. The ads were placed in both the feed and discovery section.

In the A/B tests Boksi images brought


better engagement


more traffic


lower CPC

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