Alvar Pet

Delicious pet food for our furry companions

Use case Custom brand photos

Industry Lifestyle

Category Campaign highlight

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Project brief

Our furry friends deserve only the best, and Alvar Pet provides high-quality pet food that your companions will love. They sought content creators who could capture their pets alongside their favourite food.

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After purchasing the images, Alvar Pet's marketing decided to A/B test how well Boksi images would perform in social media advertising compared to their self-produced studio images. The test was divided into three parts to determine the impact of image swapping on brand awareness, engagement, and traffic.

The test was conducted in a two-week Instagram campaign that took place in May 2021. The ads were placed in both the feed and discovery section.

In the A/B tests Boksi images brought

91%

better engagement

21%

more traffic

18%

lower CPC