Baba Foods

Boosting awareness for an exciting product launch

Use case Influencer campaign

Industry Food & Beverage

Category Campaign highlight

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Campaign brief

Baba Foods is a Finnish family business that produces authentic Middle-Eastern vegetarian foods such as hummus, pastes, falafels and salads. They launched a new exciting product, Tahini Smoothie, and wanted to boost awareness through influencer marketing.

Some of the amazing posts 👇

 

@karlakononen mainos: @Baba Foods 🍓✨ mie oon taas palannu takaisin normiarkeen Jyväskylään! treenit kulkee, kun on tahinismödet matkassa mukana!🤤💕 oli ihana viettää aikaa myös luokkakavereiden kanssa! #tahinismoothie #babafoods #opiskelijaelämää #treeni #foryou ♬ Chill Vibes - Tollan Kim

Campaign in numbers

165

Influencer applications

12

Influencers selected

9.57%

Engagement

We chose a versatile set of Instagram, TikTok and YouTube influencers for this campaign and I have to say we're really happy with the results. Fun fact, we also hosted an in-store tasting and some consumers mentioned they recognized the product from Karla's TikTok post!

Oona Silander

Retail Sales, Baba Foods