Luhta Sportswear Company
Boosting awareness for an exciting product launch
Baba Foods is a Finnish family business that produces authentic Middle-Eastern vegetarian foods such as hummus, pastes, falafels and salads. They launched a new exciting product, Tahini Smoothie, and wanted to boost awareness through influencer marketing.
Some of the amazing posts 👇
@karlakononen mainos: @Baba Foods 🍓✨ mie oon taas palannu takaisin normiarkeen Jyväskylään! treenit kulkee, kun on tahinismödet matkassa mukana!🤤💕 oli ihana viettää aikaa myös luokkakavereiden kanssa! #tahinismoothie #babafoods #opiskelijaelämää #treeni #foryou ♬ Chill Vibes - Tollan Kim
Campaign in numbers
We chose a versatile set of Instagram, TikTok and YouTube influencers for this campaign and I have to say we're really happy with the results. Fun fact, we also hosted an in-store tasting and some consumers mentioned they recognized the product from Karla's TikTok post!
Retail Sales, Baba Foods