CAP Autokoulu
Showing off the fun (and fails) of learning to drive
Use case User-generated videos
Industry Services
Category Campaign highlight
Project brief
CAP-Autokoulu wanted to reach their target market where they were - TikTok. They sought authentic, funny, and trendy TikTok videos from teens to use in social ads and their own channel. The purpose was to highlight the exciting parts of getting your driver's license, along with the fails.
@capautokoulu Mites sun ajokoe meni? 😁 #capautokoulu #autokoulu #fyp ♬ original sound - CAP-Autokoulu
@capautokoulu Tägää se frendi 😂🆘
♬ original sound - CAP-Autokoulu
@capautokoulu Red flag?! 🚩 Ootsä samaa mieltä? 😂 #capautokoulu ♬ original sound - CAP-Autokoulu
Project in numbers
6
Creators
24
Videos sourced
4
Videos purchased