Project brief
Orkla's mission is to improve our everyday lives through strong, enjoyable brands that contribute to sustainable development. And with their many Blistex products they aim to help people easily take care of their lips daily throughout the year.
Orkla sought fun, light and playful TikTok content from creators who understand what works on the platform. From their detailed brief they received a wide variety of engaging content to use on their own TikTok account.
