SOK La Famiglia

Generating awareness for renewed restaurant and menu

Use case Influencer campaign

Industry Food & Beverage

Category Campaign highlight

Campaign brief

La Famiglia is an Italian restaurant and wine bar known for its warm hospitality and mouth-watering classic tastes. They have just renewed their restaurant and wanted to generate awareness for the opening and the delicious updated menu through influencer marketing. 

Campaign in numbers


Influencer applications


Influencers selected



The influencer campaign was a success, and we achieved all our goals! Boksi made it astonishingly easy to work with the influencers, and with only one brief, we got the perfect collaborators. To our surprise, we got so many influencer applications that choosing who to work with was a challenge - even with all the data Boksi has. 

Sanna Vepsä

Marketing Process Owner and Project Manager, SOK Media

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