Boksi's UGC generated 27% more sales than studio content — with the same media budget

Does UGC actually outperform studio content in paid ads?

In Tam Silk's case, yes — by a measurable margin. When they ran a direct side-by-side test, UGC produced by Boksi delivered 29% higher ROAS, 11% lower CPA, and 27% more sales than studio-produced content, with the same media budget. The single best-performing ad of the entire test was a simple UGC video.

How was it tested?

Tam Silk ran multiple content types simultaneously — studio content, UGC from other providers, and Boksi's UGC — during the same time period with nearly identical media budgets. A controlled creative test, not a gut-feel decision.

What is UGC, and why does it work in paid advertising?

UGC (User-Generated Content) looks and feels like it was made by a real customer — product demos, testimonials, honest reviews — rather than a brand. It blends into social feeds instead of interrupting them. Consumers increasingly trust and engage with this format, which is why it's outperforming polished studio content in paid campaigns.

Why does this matter for my content budget?

Most brands still direct the majority of their content spend toward studio production. Tam Silk's results suggest that reallocating even part of that budget to high-quality UGC can meaningfully improve advertising ROI — without increasing media spend.

Want to know what UGC could do for your campaigns?

Behind results like these is a network of 37,000+ creators across different markets and niches — so you're not recycling the same look, you're producing genuinely unique content. Boksi's briefing tool lets you lock in every detail for your UGC, so what comes back actually looks like your brand, down to the specifics.

Curious whether the same could work for your campaigns? Let's talk it through on a free sparring call — and take a look at what's possible for you.