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27.08.2026 - HELSINKI & MONHEIM AM RHEIN
Finnish creator marketing platform Boksi has acquired Goodlife Management GmbH, one of Germany’s leading talent and influencer management agencies. The eight-figure transaction, which closed in summer 2026, has been reported as the largest known acquisition in the German influencer market to date. It is Boksi’s third acquisition in Germany — following the influencer GmbH in 2024 and For You Agency in 2025 — and its largest step yet in building a software-led alternative to the traditional influencer agency model.
Goodlife exclusively represents approximately 30 of the highest-reach beauty and lifestyle creators in the German-speaking market, with audiences ranging from 100,000 to three million followers, and counts global brands such as L’Oréal and LVMH among its clients. Founded in 2017, the agency is based in Monheim am Rhein, between Düsseldorf and Cologne.
The combination pairs Boksi’s software — which automates much of the manual work in planning, running, and measuring creator campaigns — with Goodlife’s talent relationships and brand partnerships. Boksi’s platform sits at the centre of the combined business; Goodlife’s talent and craft now build on top of it.
For creators, the change is concrete. Goodlife’s talent gains access to Boksi’s platform, where campaign performance is tracked automatically — removing the manual screenshotting of analytics that creators and agencies still rely on — and where fast payouts run through Boksi Wallet, in an industry where payment terms of 60 days or more remain common.
Boksi has acquired 100% of Goodlife’s shares, and through the transaction founder Armin Danesh also becomes a shareholder in Boksi’s parent company, Boksi.com Solutions Oy. He continues to lead Goodlife as Managing Director and joins the leadership of the combined group. Goodlife remains firmly rooted in Monheim am Rhein.
Why Boksi is combining software with talent management — and what the acquisition changes in practice for creators and brands — is explored in more depth on our blog.
Lasse Laaksonen, CEO and co-founder of Boksi, said:
“Goodlife has built something rare — a roster of genuinely excellent creators and a reputation brands trust. What we add is the platform and the technology to grow that further and faster. Putting Goodlife’s talent and partnerships on top of Boksi’s software is how we think the next phase of creator marketing gets built: less manual work, faster execution, and more value flowing back to creators.”
Armin Danesh, Managing Director of Goodlife Management, said:
“For our creators and our team, this is a step up, not a change of direction — the same people and the same relationships, with a much bigger toolkit behind them. I’ve spent years watching my team spend hours on work that software should be doing. Boksi’s AI-powered platform takes a huge amount of that off the table — campaign setup, reporting, payments — so we can put our energy where an agency actually earns its keep: the creative and the relationships.”
About Boksi.com
Founded in 2018 by Lasse Laaksonen, Tomer Atzmon, and Linus Lindgård, Boksi (Boksi.com Solutions Oy) is an AI-powered creator marketing platform that connects brands with content creators and influencers. Its software automates much of the work involved in planning, running, and measuring creator campaigns, and handles creator payouts through Boksi Wallet. The company employs around 50 people and is headquartered in Helsinki, with its DACH headquarters in Hamburg, operating across Finland and Germany. Boksi is backed by venture and growth investors, including 3TS Capital, Trind Ventures, and Nexit Ventures, among others.
About Goodlife Management GmbH
Founded in 2017, Goodlife Management GmbH is one of Germany’s leading talent and influencer management agencies, based in Monheim am Rhein. It exclusively represents approximately 30 of the German-speaking market’s highest-reach beauty and lifestyle creators and has delivered more than 1,000 brand campaigns for clients including L’Oréal and LVMH. Beyond campaign work, Goodlife builds creator-owned product lines and brands together with its talent. Goodlife continues to operate from Monheim under Managing Director Armin Danesh.