![](https://25326802.fs1.hubspotusercontent-eu1.net/hub/25326802/hubfs/Case%20study%20photos/Logocos/p3zOBq59wp92C1R4REhAyWQCJ7Apolv1.jpeg?)
Naapurin Maalaiskana
Making the brand and its new delicious products known
Use case Influencer campaign
Industry Food & Beverage
Category Campaign highlight
![naapurin maalaiskana - anniina haataja](https://boksi.com/hs-fs/hubfs/naapurin%20maalaiskana%20-%20anniina%20haataja.jpeg?width=2000&name=naapurin%20maalaiskana%20-%20anniina%20haataja.jpeg)
Campaign brief
Naapurin Maalaiskana is a local Finnish business that produces chicken products responsibly. They launched a new delicious product line, easy-to-make chicken and vegetable pan, and wanted to boost brand awarness and the new treat through influencer marketing.
Campaign in numbers
152
11
Influencers selected
16.09%
The campaign was as amazing as expected and influencers published fantastic content once again. The engagement rate in our campaigns is constantly increasing and we got a lot of great applicants. Next up we'll test doing both, TikTok and Instagram collaborations – I can't wait for the summer campaigns!
Annika Makkonen
Marketing Coordinator, Naapurin Maalaiskana Oy
Check these out next
![](https://25326802.fs1.hubspotusercontent-eu1.net/hub/25326802/hubfs/Case%20study%20photos/Logocos/p3zOBq59wp92C1R4REhAyWQCJ7Apolv1.jpeg?)
![](https://25326802.fs1.hubspotusercontent-eu1.net/hub/25326802/hubfs/Case%20study%20photos/Flow%20Cosmetics/o235r60cVLVFt22xgwBt60NaZHnzut6f%20(1).jpeg?)