Naapurin Maalaiskana
Making the brand and its new delicious products known
Use case Influencer campaign
Industry Food & Beverage
Category Campaign highlight
Campaign brief
Naapurin Maalaiskana is a local Finnish business that produces chicken products responsibly. They launched a new delicious product line, easy-to-make chicken and vegetable pan, and wanted to boost brand awarness and the new treat through influencer marketing.
Campaign in numbers
152
11
Influencers selected
16.09%
The campaign was as amazing as expected and influencers published fantastic content once again. The engagement rate in our campaigns is constantly increasing and we got a lot of great applicants. Next up we'll test doing both, TikTok and Instagram collaborations – I can't wait for the summer campaigns!
Annika Makkonen
Marketing Coordinator, Naapurin Maalaiskana Oy