Naapurin Maalaiskana

Making the brand and its new delicious products known

Use case Influencer campaign

Industry Food & Beverage

Category Campaign highlight

Campaign brief

Naapurin Maalaiskana is a local Finnish business that produces chicken products responsibly. They launched a new delicious product line, easy-to-make chicken and vegetable pan, and wanted to boost brand awarness and the new treat through influencer marketing.

Campaign in numbers


Influencer applications


Influencers selected



The campaign was as amazing as expected and influencers published fantastic content once again. The engagement rate in our campaigns is constantly increasing and we got a lot of great applicants. Next up we'll test doing both, TikTok and Instagram collaborations – I can't wait for the summer campaigns! 

Annika Makkonen

Marketing Coordinator, Naapurin Maalaiskana Oy

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