Naapurin Maalaiskana

Making the brand and its new delicious products known

Use case Influencer campaign

Industry Food & Beverage

Category Campaign highlight

naapurin maalaiskana - anniina haataja

Campaign brief

Naapurin Maalaiskana is a local Finnish business that produces chicken products responsibly. They launched a new delicious product line, easy-to-make chicken and vegetable pan, and wanted to boost brand awarness and the new treat through influencer marketing.

Some of the amazing posts 👇🏼

 

Campaign in numbers

152

Influencer applications

11

Influencers selected

16.09%

Engagement

The campaign was as amazing as expected and influencers published fantastic content once again. The engagement rate in our campaigns is constantly increasing and we got a lot of great applicants. Next up we'll test doing both, TikTok and Instagram collaborations – I can't wait for the summer campaigns! 

Annika Makkonen

Marketing Coordinator, Naapurin Maalaiskana Oy