What does your social media strategy look like?
… Do you have one? There’s no shame if you don’t! Nearly 50% of B2C brands lack a documented social media strategy, so you’re not alone. However, there are a ton of benefits to having a great social media strategy. You may be missing out on essential brand value, impressions, and conversions without it.
The best social media strategies document:
- What sort of content you post
- Which channels you post to
- Responsibilities of your social media team
- Your goals for each channel and your social media presence as a whole
In essence, it’s simple. In practice, a great social media strategy requires a lot of work. Don’t worry though! Whether you’ve just started your social media strategy, or you’re a SoMe veteran in need of some tips, this post (and Boksi) will give you the boost you need.
Let’s get into it!
Know your audience inside and out
Each social channel caters to a different segment of your total audience. But what do you really know about them? If you try to be everything for everyone, you end up being nothing at all. Your social media strategy should document how you focus each channel’s content towards the optimal audience. For example, TikTok thrives on educational, inspirational, and authentic content. It’s the perfect place to show behind the scenes content, funny content, or tips and tricks. You’ll also have an opportunity to reach a younger audience, as the main demographic on TikTok is in between the 18-25yo range.
But how can you learn what your audience wants and create a great social media strategy? A great place to start is by examining your previous influencer marketing campaigns. For example, Boksi provides you with detailed reports on campaign performance and the top performing posts according to metrics like engagement, reach, impressions, CPE, and CPM. This info allows you to understand exactly what converts on each channel.
Keep up with the latest SoMe trends
Keeping up with SoMe trends is a full time job in itself. It takes a lot of time to understand where the wave is going, much less ride it to virality. But by staying on top of those trends, you’ll rise above your competitors. Customers will see you as a company that truly understands them, and isn’t afraid to do something different.
So how can you surf the trend wave while also keeping the rest of your marketing engine running? Well, content creation platforms and influencer marketing platforms like Boksi bring the trendsetters to you. When creating briefs for campaigns or content projects, you can ask them to create their content according to the current trends, and they’ll do just that, all while making your brand shine.
Influencers and content creators live by the trends, so instead of reinventing the wheel, let them roll your brand to success. And if you want to get ahead of the game, we have a surprise for you - the influencer marketing trends you need to watch out for in 2024!
Photo by @nelligoos
Build a comprehensive presence on SoMe
The Rule of Seven states that people need to hear a message at least seven times before they take action. With all the noise on social media, getting your audience to hear your message even once is daunting. And honestly, most SoMe platforms now use algorithms that negatively affect your own proclamations of your brand.
So what’s the solution? It’s simple, really - get other people talking about you. SoMe algorithms latch onto anything engaging, including multiple posts about the same topic. By encouraging your fans and influencers to post about you, the algorithms will amplify your message far more than if you were acting alone. No matter your goal, you’ll get incredible results by partnering with influencers within your niche and engaging them in a systematic social media campaign.
Boksi is one of the best tools for this, as campaign creation and influencer outreach is super simple. Just create your campaign using our campaign creation tool, and then post it to Boksi’s network of over 20,000 creators and influencers. You choose the dates you want your influencers to post, and boom! Your audience will have to be living under a rock to miss you.
Leverage SoMe advertising
This is also key to building a comprehensive presence on SoMe, but it’s so important that I want to expand on it. Effective SoMe advertising is all about a) great targeting and b) great creative. While we can’t help you with the targeting (sorry!), we can help you with the creative.
Great SoMe ad creative grabs your attention from the first nanosecond and leaves an impression strong enough to convince us to buy. However, it also needs to be authentic and real. UGC is perfect for that. In fact, a lot of brands reuse UGC in their social advertising to great success. They share it organically, and after looking at the results, they take the best bunch and maximize its potential in advertising.
This squeezes every drop of potential from your content, and saves your team hours of time creating new, fresh ad creative for every campaign. Most likely, you have some existing creative that’s begging to be (re)used!
Photo by @__ninacarita
Dare to be real with UGC
Your audience loves UGC. Why? Well, because it’s created by real people, rather than brands. And consumers are 2.4 more likely to say that UGC is most authentic compared to branded content.
So here’s how you can make the most of UGC:
- Repost content from your users. This is the easiest way to build goodwill with your audience, and fill up your content pipeline in one stroke.
- Show off what people say about you. Are your customers leaving great reviews? Share them on social media! It gives a clear, honest view of your product that your potential customers will appreciate.
- Create a campaign hashtag and ask your followers to share their own content under that hashtag. Simple, yet effective. This also gives you an easy way to follow the progress, and reshare the best content.
If you don’t have UGC, don’t worry. Boksi’s content creation service allows you to source reviews and social proof content directly from creators. Simply add your project to Boksi, send the products to your chosen creators, and watch them create amazing content like this…
@mi.phan_ ad ⋆｡ﾟ☁︎｡⋆ girls night out｡ ﾟ☾ ﾟ｡⋆ • Use the code: TASTEMAKER15 to get a 15€ discount on your first #Bolt ♬ Rough days - Rj Pasin
@visu.gg Kaupallinen yhteistyö: @fiksuruoka.fi #fiksuruoka ♬ Secunda - Jeremy Soule
(By the way, when you buy content through Boksi’s content creation platform, you own the full rights to it - forever!)
Constantly improve and iterate
Strategies are never one and done. They need to keep up with the times through constant iteration and improvement. And with how fast social media trends and platforms change, you should really be checking your SoMe strategy every six months, at the latest! Plus, you should always be improving your social media presence by testing different approaches. Content that works well on one channel may not work on the other, so to get the best results, you need to experiment and analyze the results.
Boksi helps you both with testing campaign effectiveness, and with different types of content. How? Well, our robust campaign planning and measurement suite helps you choose the best influencers who match the demographic you want to reach. And after your campaign has run, you’ll get a comprehensive summary of your campaign spend, reach, engagement, and much more. You can also include UTM links to each influencer to identify the best performers (here’s a great blog post about using UTMs in influencer marketing).
But what if you want to A/B test content on your own channels and find what works best? Then Boksi’s custom content creation tool is perfect for you. You can outsource your content creation to skilled creators who live and breathe social media, and buy only the best content. All that’s left is to post and measure the results!
You can also run tests like Aller Media did, and A/B test in-house produced content versus UGC content sourced from Boksi. You can read the full story here, but spoiler alert: they reduced their CPC by up to 27% in one test!
Here are the key tips to build an outstanding social media strategy that supercharges your presence and jumpstarts conversions:
- Know your audience inside and out
- Keep up with the ever-changing social media trends
- Focus on a comprehensive SoMe presence
- Leverage SoMe advertising
- Dare to be real with UGC
- Constantly improve and iterate
Do you need help bringing your SoMe strategy into action? Boksi is the perfect solution for your ambitious goals. We provide a deep network of influencers and creators who are anxious to start on your next campaign or project - contact us today and we’ll connect you straight to the creator economy!